Q2 2024 Android Personal Finance App Trends in the US

In Q2 2024, the personal finance landscape on Android devices has seen varying trends in downloads, revenue, and active users, with data sourced from Sensor Tower.

Money manager & expenses experienced fluctuating downloads, peaking at 1.2M in early April and late June. Weekly active users started strong at 18.9K, dipped mid-quarter to 17K, but recovered to nearly 18K by the end of June. Revenue trends showed a spike in the first week of June at $56K, with other weeks averaging around $20K.

Splitwise saw a consistent download trend with a notable increase to 885K in the last week of June. Active users followed a similar pattern, with an early quarter count of 3.8K rising to a peak of 4.2K in early June. Revenue varied, reaching a high of $139K in late April and stabilizing at $95K towards the end of the quarter.

Budget planner—Expense tracker downloads surged in late April to 876K and maintained strong performance throughout the quarter. Weekly active users reflected this growth, starting at 611 and climbing to 1.1K by late June. As revenue data begins in late April, the app showed an upward trend, peaking at $44K twice in June.

Money Manager Expense & Budget showed a steady increase in downloads over the quarter, reaching a high of 794K in late April and ending with 662K in late June. Active user counts remained relatively stable, hovering around 3.7K to 3.9K. Revenue saw several peaks, the highest being $45K in late May.

Lastly, Wallet: Budget Expense Tracker experienced a decrease in downloads from 587K to 317K over the quarter, with the lowest point in mid-May. Active users started at 4.6K, dropped to 3.7K mid-quarter, and slightly recovered to 3.9K by the end. Revenue, however, demonstrated resilience with a strong showing, particularly $237K in late May, and ended the quarter with a solid $161K.

For more detailed insights and analytics, Sensor Tower provides an in-depth look at the personal finance app market trends and performance.